Author: Steven Finlay
Third Edition 2018
Artificial Intelligence (AI) and Machine Learning are now mainstream business tools. They are being applied across many industries to increase profits, reduce costs, save lives and improve customer experiences consequently, organizations which understand these tools and know how to use them are benefiting at the expense of their rivals.
Artificial Intelligence and Machine Learning for Business cuts through the hype and technical jargon that is often associated with these subjects. It delivers a simple and concise introduction for managers and business people. The focus is very much on practical application and how to work with technical specialists (data scientists) to maximize the benefits of these technologies.
Steven Finlay is a data scientist with a PhD in predictive modeling. He has worked for over 20 years across a variety of industries to develop practical “value add” machine learning-based solutions. He has published several books about machine learning, Big Data and predictive modeling, and is also an honorary research fellow at the Lancaster University Management School in the UK.
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