Zucked

Author – Roger McNamee

Publisher – Harper Collins

Reprinted 2018

ISBN 978-0-00-831900-7

336 Pages

A Facebook shareholder and early mentor of Mark Zuckerberg, Roger McNamee had every reason to stay on the bright side. Until he no longer could.

It took him some time to make sense of what he was seeing and what we ought to do about it, but the result is the wise, hard-hitting and urgently necessary Zucked. An enthralling account of an unmoored business sector inadvertently creating a political and cultural crisis, and of the catastrophic failure of the head of one of the world’s most powerful companies to face up to the damage he is doing, Zucked is an insider reckoning that crystallizes the key issues definitively for the rest of us.

• Trust – how technology platforms have taken advantage of us
• Privilege – how success can breed overconfidence
• Power – how the best ideas and intentions can go horribly wrong

Facebook had an opportunity to be the hero in their own story. Instead, they chose another path.

‘Fully captures the disastrous consequences that occur when people running companies wielding enormous power don’t listen deeply to their stakeholders, fail to exercise their ethical responsibilities, and don’t make trust their number one value.’ – Marc Benioff, chairman and co-CEO of Salesforce

‘The mesmerizing and often hilarious story of how Facebook went from young darling to adolescent menace, not to mention a serious danger to democracy. With revelations on every page, you won’t know whether to laugh or weep.‘ – Tim Wu, author of The Attention Merchants and The Curse of Bigness

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