Building A Story brand

Author – Donald Miller

Publisher – Harper Collins Publishers

First published in 2017

ISBN 978-1-4041-0721-2

228 Pages

Every day, most business leaders make a mistake that costs them money: they don’t explain clearly what it is their company does.

The StoryBrand Framework is a paradigm-shifting approach to connecting with customers that provides the ultimate competitive advantage, revealing the secret to helping customers understand the benefits of using your products, ideas, or services. Building a StoryBrand teaches

• the seven universal story points all humans respond to
• the real reason customers make purchases
• how to simplify a brand message so people understand and act on it
• how to create the most effective messaging for websites, brochures, and social media

Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

“This is a seminal book built around an idea that will clarify, energize, and transform your business. Donald Miller offers a specific, detailed, and useful way to change the way you talk about the work you care about.”

-SETH GODIN, author of All Marketers Are Liars

“Donald Miller will teach you a lot more than how to sell products; he will teach you how to transform the lives of your customers. Your customers need you to play a role in their lives, and this book will teach you how. If you want your business to grow, read this book.”

– JOHN C. MAXWELL, #1 New York Times bestselling author

“This is the most important business/marketing book of the year. All communicators know the power of Story. Donald Miller has captured the process to make your marketing pierce the white noise of the most overserved marketing generation in history. You have to read this book!”

-DAVE RAMSEY, #1 New York Times bestselling author

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